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This website has the following in the web page, "Professionalism, Reliability and, Knowledge." We analyzed that the web site also stated " Engineered, Solid, Exotic Woods, Custom medallions etc." It also stated " Stone, Marble, Ceramic, LVT and all other forms of tile. Low priced affordable alterantive to hardwood. All types of carpet and custom jobs as well. Floor Rip Ups Removal. By Hand andor with our state of the art Terminator machine. Have a problem with the structure below your floors? Dustless Hardwood Floor Refinishing." The header had New Jersey Flooring Company as the highest ranking search term. It was followed by Hardwood Floor Installation, Dustless Hardwood Floor Refinishing, and Tile Installation which isn't as ranked as highly as New Jersey Flooring Company. The next words they uses is Flooring Professionals. New Jersey was also included and might not be understood by search engines.